for solo-entrepreneurs
BRAND PLAN 1:1 COACHING
Get the tools and personal attention you need to confidently grow.
The one on one coaching experience you’re craving.
Get one on one attention in an 8-session coaching program. Create a brand strategy that is clear, compelling, and 100% true to you.
Brand Plan 1:1
a personalized coaching engagement
The Brand Plan 1:1 is an 8 session, one-on-one coaching engagement that will give you the tools and support you need to build a business around your values and grow.
Whether you’re just starting out or you’re ready to take your business to the next level, this step by step, personalized training will guide you to create a brand strategy that is clear, compelling, and 100% true to you.
Put an end to confusion and double work. Say goodbye to frustration. Get the clarity (and confidence) you need to build a business that you love …and your customers love, too!
Imagine your business and life filled with more…
No more confusion! Build your business with confidence and achieve the vision you have for your life.
Clarity
Connect your business to your bigger purpose. Feel good about the work that you do.
Happiness
Grow …in all the ways that matter. Personally and financially.
Growth
What makes Brand Plan different?
PERSONAL
attention
Not a do-it-yourself online course.
Brand Plan 1:1 is a one-on-one, personalized coaching engagement.
8 Private, 1-hour coaching calls with brand strategy expert Amelia Ellenstein, via phone or video call.
8 Online training sessions with articles, downloadable worksheets, and brand strategy expertise to think deeply about your business and get the most out of each coaching session.
Lifetime access to the Brand Plan 1:1 Learning Portal, a private membership site for budding brand strategists.
Mobile friendly so you can access the training sessions where ever, whenever is right for you.
Wondering if this is right for you? Schedule a free, no pressure call to talk about the program.
(Really! I can talk brand strategy all day. There’s nothing I’d love more than to chat with you.)
Diane, Online Solo-Entreprenuer
“I’m already seeing the results of this work through increased customer engagement and sales, and it feels great.”
Brianna, Operations Manager & Hospitality Entrepreneur
“Amelia is sensational! I’ve never been more motivated professionally and personally.”
How does Brand Plan 1:1 work?
8 Private, 1-Hour One-on-One Coaching Sessions plus
8 Online Training Sessions that Follow a Regular Rhythm:
STEP 1:
Independent Study
Log into the membership-only Brand Plan 1:1 Learning Portal to complete the training sessions before each coaching engagement.
STEP 2:
One on One Coaching
You’ll get expert guidance to create your Brand Plan in each private 1-hour coaching session. We’ll laugh. We’ll cry. You’ll get clarity about who you are, what you do, and how you do it.
STEP 3:
Repeat
We’ll use this rhythm for 8 one-on-one coaching sessions to complete your Brand Plan. YES!
At the end of the Brand Plan 1:1 coaching engagement, you’ll have a creative, easy to use brand strategy for your business that is clear, compelling and 100% true to you.
Is Brand Plan 1:1 right for me?
Brand Plan 1:1 is for solo entrepreneurs and small business owners who believe in the big idea behind their business and need a plan to bring it to life.
It’s for entrepreneurs who struggle to explain what they do, why they do it, and who they do it for.
For founders who are tired of wondering what’s possible, feeling confused about what to do next, or are frustrated by double work and dead ends.
Brand Plan 1:1 is for leaders who are ready to take action and grow—in any industry and any business specialty.
Yes, Brand Plan is for:
Service Business
It doesn’t matter if you’re a consultant, designer, or freelancer. It doesn’t matter if your clients are busy moms or B2B. If you’re a service-based business, Brand Plan 1:1 can help.
Product Business
Whether your business is brick and mortar or strictly online…. Whether it’s a physical product or a digital one… Brand Plan 1:1 can guide you to craft your brand strategy.
Influencer
When your brand is your persona, it can be especially hard to get clarity—it’s a little too close to home. If you’re creating a brand around content, Brand Plan 1:1 can give you the clarity you need.
Your potential shouldn’t be limited by lack of clarity.
How many of these can you relate to?
It’s hard to rise above the day to day and think big.
I’m ready to grow, but I don’t know how.
Work feels like a grind. The magic is missing.
Clients have different experiences depending on who they work with.
I describe what I do differently to different people.
My priorities aren’t clear.
Even great ideas don’t get organized.
It’s a new business—it’s hard to explain!
I have something special and I want to keep it special as I grow.
New initiatives fall flat.
What’s in a Brand Plan?
What you’ll learn in each one-on-one coaching session:
SESSION 01: Learn how to write your Vision and Mission so that they aren’t just slogans on a poster, and find out how to use them as guiding principles to drive everything that you do. (…and do meaningful work as a result.)
SESSION 02: What do you do that no one else can do? Find out how to identify the Pillars of your business so that everyone—employees, partners, and customers—understands what you do (and why it’s special).
SESSION 03: Create tools to measure your business goals and learn a straightforward method to regularly audit the profitability of your business. Clearly see what’s not working so you can fix it.
SESSION 04: Learn an easy technique to quickly sort your to-do-list and prioritize your work so that you are always working on the things that bring your Vision to life. Stop spinning your wheels.
SESSION 05: It’s not only what you do, it’s how you do it. Learn how to describe your values and turn them into a promise that will inspire customers and employees to rave about you.
SESSION 06: Clarify exactly who your customer is so you can talk in their language, address their pain points, and solve their problems throughout the customer journey. (If you don’t, your competition will.)
SESSION 07: Speaking of competition, who are they? Learn a method to chart the competitive landscape and identify your unique spot in the market so you stand out.
SESION 08: How do you express your brand? Use a fun and inspiring creative activity to create a design guide for your brand so that everything you make is “on brand” (even if you’re not a designer!)