ABOUT
AMELIA
HI! HELLO!
I’m Amelia Ellenstein
BRAND DEVELOPMENT STRATEGIES & MANAGEMENT CONSULTING
I help CEOs and Founders harness the power of brand strategy to align people with their vision, build purpose-driven cultures, and bring their big ideas to life.
It all started with a BIG idea.
As the youngest vice president at a 50-year old company, I helped lead that brand to double its sales, hitting $1 Billion. I spearheaded the company’s largest expansion, designed more than 150 retail stores, built an e-Commerce division, designed an industry-shaking mattress chain, and put the spark back into a family of legacy brands using brand strategy.
Then, I made a big change to pursue a big idea: a Vision for my life that prioritized intention and adventure. I left my high profile job to walk thousands of miles across America.
Along the way, I learned that the only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process. Otherwise, we haven’t achieved much, have we?
Today, I run a purpose-driven business for other purpose-driven leaders, guiding CEOs, Founders and their teams to bring their big ideas for business and career to life.
My big idea is that everyone deserves the clarity they need to realize their potential.
Tools for clarity.
Empowering forward-thinking leaders to create brand strategies that cut through the confusion, align with your values, and fulfill your potential in business and in life.
20 years experience.
With two decades of brand strategy experience, I’ve crafted a game-changing framework, trainings, and tools to drive sustainable growth—for you, your business, and your team.
2,500 (and counting!)
My brand strategy framework has guided more than 2,500 leaders, all across the US, who left confusion behind in favor of powerful, purpose-filled business strategies built on game-changing clarity.
Big ideas that changed my life.
Hiking 1000’s of miles on America’s National Scenic Trails — The Appalachian Trail, Colorado Trail, John Muir Trail, & Pacific Crest Trail.
Studying mindfulness in Hawaiʻi
Paddling 2,100 miles down the Mississippi River from the source in Minnesota to the Bayous of Lousiana.
ABOUT YOU
My clients are leaders who sense the possibilities—even if they can’t describe them yet. Ambitious CEOs, founders, and business owners with a burning desire to realize their potential.
You’re ready to do the work and seeking an expert guide. You value personalized service, a process-driven approach, and a fresh perspective.
In a world of impersonal done-for-you marketing firms and the hocus-pocus-process of big agencies, you want to invest in something different: knowledge.
You’re seeking a teacher that can give you skills to benefit you, your business, and your team for years to come.
“The collective clarity we gained with Amelia allowed us to mindfully grow.”
“
— KAUWILA HANCHETT
EXECUTIVE DIRECTOR, HAWAIIAN CULTURAL CENTER
Vision & Values
THE
that guide our work together
This is how I change the world.
MY VISION
WORLD’S POTENTIAL
IGNITING THE
ONE BIG IDEA!
AT A TIME
MY VALUES
01
Process gets the work done.
Practice makes the work meaningful.
02
Connection makes our work worthwhile.
03
Discovery makes our work transformative.
04
Family, wellness, creativity, generational knowledge, and the great outdoors. These are some of the big ideas I’m most proud of.
Paddled alongside my husband while he swam 65 miles in 40 hours, 57 minutes non-stop and set a Guinness World Record to benefit people with Parkinson’s.
Lived in a mostly off-the grid cabin for a year helping a 100 year old non-profit care for The Appalachian Trail.
Produced an award-winning documentary for a charity founded by Olympians …and it aired on PBS!
Guided a community-based Hawaiian organization to chart their Vision to maintain a 5-acre coastal cultural refuge using traditional practices.