I’M AMELIA

HEY THERE!

I’m a brand strategist, keynote speaker and adventurer with one big goal:

Create a life of action and meaning.

Helping you lead.

Empowering forward-thinking leaders to create brand strategies that cut through the confusion, align with your values, and inspire people.

20 years experience

With 20 years of brand strategy experience, I’ve crafted a game-changing framework, trainings, and tools that you can use to build a business around your values and drive sustainable growth.

2,500 (and counting!)

The Vision Accelerator has impacted more than 2,500 leaders, all across the US, who left the status-quo behind in favor of powerful, purpose-filled business strategies that stand for something.

I didn’t always have this completely-mobile brand strategy agency and life of adventure.

Not too long ago, you would have found me at the top of the corporate ladder.

I served as the youngest vice president at a 50-year old company and helped lead that brand to double its sales, hitting $1 Billion. I spearheaded the company’s largest expansion, designed more than 150 retail stores, and launched the e-Commerce division.

Then one day, while I was multi-tasking an endless file of priorities, I realized:

My entire life was defined by my to-do list. Deep down I knew my potential was greater than productivity alone.

Something had to change. So, I changed everything. I sold my house, sold my car, sold my stuff, and bought a one-way ticket to Hawaiʻi where I learned the traditional practice of making lei.

Little did I know that my first lesson in the ancient art form would lead me to an entirely new way of pursuing my most ambitious goals—a method that weaves together both process and practice, action and meaning.

Today you can find me leveraging 20-years of executive experience to guide CEOs, Founders and their teams to build purpose-driven companies and lead meaningful lives.

You could say I walk the talk.

My completely mobile brand strategy agency gives me the freedom to build a life around my values.

I’ve walked thousands of miles across America. I paddled the entire length of the Mississippi River. Set a Guinness World Record to benefit people with Parkinson’s. Volunteered in the Appalachian Mountains. Studied mindfulness in Hawaiʻi.

Along the way, I discovered a powerful truth:

The only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process.

Otherwise, we haven’t achieved much have we?

Paddling 2,100 Miles down the Mississippi River, from Minnesota to the bayous of Lousiana.
Kayaking alongside my husband for 40 hours, 57 minutes, and 11 seconds as he swam 65 Miles non-stop to set a Guinness World Record to benefit those with Parkinson's.
Mt Katahdin, after walking 2,193 Miles from Georgia to Maine on the Appalachian Trail.
Hiking the Grand Canyon rim to rim in one day. 21 Miles, 11,000 of elevation loss then gain.
Studying the traditional art of making lei in Hawai'i—the lessons that inspired the 7 Sacred Practices.
My first long distance hike! Somewhere on the 225 mile John Muir Trail, 3 days from civilization (and a shower!).
Living in a mostly off-the-grid cabin, volunteering in service to the Appalachian National Scenic Trail.
At the summit of Mt. Elbert 14,439' while thru-hiking the Colorado Trail from Denver to Durango.

My Values

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Process gets the work done.

Practice makes the work meaningful.

Connection makes our work worthwhile.

Discovery makes our work transformative.

My Vision

Redefine ambition as a creative force.

Ambition is about more than productivity, and achievement is more than a trophy.

When we reclaim our ambition as a creative force, we expand into our potential. We connect action and meaning. We do more than achieve, we fulfill a greater purpose and change the world.

Listen to My Story

on the Women Who Podcast

Listen to the Podcast

“In this episode of Women Who, we sit down with Amelia Ellenstein - an inspiring entrepreneur, adventurer, and brand strategist who helps CEOs and entrepreneurs build brands deeply rooted in values and purpose. After climbing the corporate ladder at a billion-dollar company, Amelia made the bold decision to leave it all behind, selling her house and belongings to embark on a journey of adventure and self-discovery.

Amelia shares how her mindset and intentional planning have fueled transformative experiences, from paddling the entire Mississippi River to hiking the Appalachian Trail, while also shaping her unique approach to brand strategy. Now leading her own agency, Amelia explains how her personal values guide her professional philosophy, helping clients create meaningful and impactful brands that truly resonate with their audiences.

Tune in to discover the powerful intersection of mindset, adventure, and brand strategy - and how to craft a life and career rooted in your core values.”

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