ABOUT
AMELIA
HELLO!
I’m Amelia Ellenstein
BRAND DEVELOPMENT STRATEGIES & MANAGEMENT CONSULTING
I help CEOs and Founders harness the power of brand strategy to align people with their vision, build purpose-driven cultures, and bring their big ideas to life.
It all started with a BIG idea.
As the youngest vice president at a 50-year old company, I helped lead that brand to double its sales, hitting $1 Billion. I spearheaded the company’s largest expansion, designed more than 150 retail stores, built an e-Commerce division, designed an industry-shaking mattress chain, and put the spark back into a family of legacy brands using brand strategy.
Then, I made a big change to pursue a big idea: a Vision to explore my potential beyond the walls of my corner office. I left my high profile job to walk thousands of miles across America.
Along the way, I learned that the only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process. Otherwise, we haven’t achieved much, have we?
Today, I run a purpose-driven business for other purpose-driven leaders, guiding CEOs, Founders and their teams to bring their big ideas to life in satisfying ways.
My 3 Step System empowers forward-thinking leaders to create brand strategies that cut through the confusion, align with your values, and fulfill your potential in business and in life. Learn more here.
Tools for clarity.
With two decades of brand strategy experience, I’ve crafted a game-changing framework, trainings, and tools to drive sustainable growth—for you, your business, and your team.
20+ years experience.
I’ve guided more than 2,500 leaders, all across the US, who left confusion behind in favor of powerful, purpose-filled business strategies built on game-changing clarity.
2,500 (and counting!)
The collective clarity we gained with Amelia allowed us to mindfully grow.
“
— KAUWILA HANCHETT
EXECUTIVE DIRECTOR, HAWAIIAN CULTURAL CENTER
ABOUT YOU
My clients are ambitious CEOs, Founders, and Business Owners with a burning desire to pursue their potential.
You value personalized service, a process-driven approach to creativity, and business solutions that go deeper than a marketing campaign.
In a world of cookie-cutter creative agencies and big impersonal advertising firms, you want to invest in something different: strategic expertise.
You’re seeking a partner that can help you set up a brand and business strategy that will benefit you, your business, and your team for years to come.
Leveraging more than 20+ years experience to guide CEOs, Founders, and their teams using brand strategy, business consulting, and leadership coaching.
IGNITING THE WORLD’S POTENTIAL ONE BIG IDEA! AT A TIME.
MY VISION
MY VALUES:
Process inspires clarity.
Process
Guidance ignites potential.
Guidance
Authenticity creates impact.
Authenticity
Big thinking compels action.
Big Thinking
Pursuing big ideas everywhere I go—in business and in life.
Hiking 1000’s of miles on America’s National Scenic Trails — The Appalachian Trail, Colorado Trail, John Muir Trail, & Pacific Crest Trail.
Studying mindfulness in Hawaiʻi
Paddling 2,100 miles down the Mississippi River from the source in Minnesota to the Bayous of Lousiana.
Some of the big ideas
I’m most proud of…
Paddled alongside my husband while he swam 65 miles non-stop in 40 hours, 57 minutes and set a Guinness World Record to benefit people with Parkinson’s.
Lived in a mostly off-the grid cabin for a year helping a 100 year old non-profit care for The Appalachian Trail.
Produced an award-winning documentary for a charity founded by Olympians …and it aired on PBS!
Guided a community-based Hawaiian organization to chart their Vision to maintain a five-acre coastal cultural refuge using traditional practices.