
High Performance.
Full Potential.
Deep Purpose.
DO AMBITION DIFFERENTLY
CEOs, FOUNDERS & HIGH-ACHIEVERS
Survival-mode is not a strategy.
Checking off your to-do list is not the same as making progress.
The old way prioritized being busy. The new way prioritizes purpose-driven growth.
WELCOME
I’M AMELIA ELLENSTEIN
Purpose-driven business growth guide, dedicated to the pursuit of your potential.
Since 2003 I’ve been working with CEOs, Founders and High-Achievers to get the clarity they need to channel their ambition with soul-satisfying purpose.
YOU COULD SAY I WALK THE TALK
I helped build a $1 Billion brand. But '“success” didn’t feel like I thought it would. So, I left my high-profile job to pursue my potential on the road less traveled.
I walked 1000’s of miles across America, studied mindfulness in Hawaiʻi, and founded this strategic brand and leadership company from a mostly-off the grid cabin in the woods.
The journey led me to one big realization: The only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process. Otherwise, we haven’t achieved much have we?
The only thing more satisfying than accomplishing our biggest goals is finding satisfaction in the process.
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What started as one woman’s search for fulfillment in achievement, has grown into a community. Today, more than 2,500 purpose-driven leaders—from founder-led start-ups to billion-dollar giants—have used my systems to build high-performing brands and careers around their values.
Success never felt so good.

YOUR JOURNEY STARTS HERE.
FOUR WAYS TO WORK TOGETHER:
CHOOSE YOUR PATH
Clearly communicate your purpose.
Big ideas are hard to express. Bringing them to life is even harder. Clearly identify how your purpose is a differentiator to stand out and inspire people to take action.
Build a purpose-driven brand.
Cut through the messy middle of business growth—lost in the crowd, mixed marketing messages, unclear priorities, a frustrated team. Go from chaos to purpose-filled plan to grow in just 2-days using brand strategy.
Become the leader you imagine.
You have the vision, the ambition, and the drive. It’s not lack of potential. It’s the frustration of knowing there’s more in you, but not knowing how to unlock it. Become the leader you imagine you can be with leadership coaching.
Make fulfillment your strategy for success.
Sometimes success doesn’t feel like it should. The truth is, you could cross everything off your to-do list and never feel satisfied. Learn how to add purpose to the process of goal pursuit and achieve fulfilling goals.
GET CLARITY & GROW.
Brand strategy services & management consulting solutions designed for purpose-driven leaders everywhere.
Who I work with:
Entrepreneurs leading growing brands who are ready to communicate with impact.
CEOs & Founders navigating growth who need to align their brand, culture and team.
Business Leaders ready to develop and empower their teams to scale.
High-Achievers that are ready to become the leader they imagine they can be.

Amelia is truly brilliant to work with—strategic, creative, and fun. She guided me to get the clarity I needed to expand my business.
KATHRYN KIRCHER
FOUNDER, K KIRCHER HOME