A PROVEN METHOD FOR BRANDS TO GROW
THE 3 STEP SYSTEM
Strategically align your brand, business, and team.
is a framework to grow.
The 3 Step System
Define the big idea of your brand in a way that everyone can understand.
Learn how to plan and manage business projects so that you consistently bring your big ideas to life.
Build a leadership team around your values and inspire people to champion your big idea.
that puts an end
The method
to the madness.
3 Services to Get Clarity and Grow:
BRAND
the BIG IDEA! Breakthrough
A BRAND STRATEGY WORKSHOP
Get brand clarity so you can confidently lead your team toward your BIG IDEA! Define who you are, what you do, and why your work matters. Make it clear how you’re different…and better.
Whether you’re starting up, scaling, or changing, learn how to connect your everyday work to your vision, accomplish your goals, and grow.
BUSINESS
the BIG IDEA! Blueprint
A BUSINESS CONSULTING ENGAGEMENT
Get the tools, project management skills and leadership insights you need to accomplish your goals and maximize results in this guided engagement.
Learn the essential execution skills every purpose-driven leader must know to turn their brand development strategy into the operational backbone of their business.
TEAM
the Vision Driven Leader
1:1 EXECUTIVE COACHING FOR LEADERS
Small-group live coaching in a monthly mastermind format that will teach your key leaders the skills they need to champion your brand strategy within your team.
COMING SOON!
The collective clarity we gained with Amelia allowed us to mindfully grow.
“
EXECUTIVE DIRECTOR, HAWAIIAN CULTURAL CENTER
— KAUWILA HANCHETT
HOW THIS BRAND DEVELOPMENT SYSTEM IS DIFFERENT:
Just like happiness, brand strategy is an inside job.
A brand strategy can’t be “done for you” by an outsider. It’s too much a part of who you are. Even though big ideas are hard to express, they are your big ideas. No one knows them better than you.
That’s why the 3 Step System is so powerful. It’s the framework you need to turn your big idea into an actionable business strategy.
And, that’s why my role is to be your guide, not your boss. It’s not my job to tell you who you are. Not a chance. It’s my job to guide you through a process that helps you find the words to tell the world who you are, and then help you make a plan to grow—with confidence and authenticity.
Frequently Asked Questions.
The most common questions clients ask when they’re just getting started.
Don’t see your question on the list?
Ask me here.
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A brand strategy isn’t an advertising campaign. Or, a logo. Or, a whiz bang website. Though, whiz bang marketing projects are very often the result.
A brand development strategy is an intentional business plan that comes before the advertising campaign. It’s the foundation that the marketing—and everything else from your selling process to your employee training—is built upon, so that you confidently, consistently, and purposefully grow.
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My proprietary brand strategy process has been applied by more than 2,500 leaders. It’s been put to use by solo entrepreneurs and by leaders serving thousands of employees, in industries as wide and varied as financial start-ups, e-commerce companies, retail chains, and cultural non-profits. No matter the business or service, if you have a brand, I can help.
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My clients are CEOs, Founders, and Solo-Entrepreneurs in growing and changing businesses.
Collaborative
Ready to make decisions and take action
Looking for an organized process
Open to feedback and new ideas
A desire to do hands on work
Purpose-driven
Wants to learn
Seeking executive level, expert guidance
Looking for a long-term business strategy to drive growth
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Yes! Business Consulting and Leadership Coaching services are available to those who have a brand strategy in place. We can refine or build on what you have.
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More than 2,500+leaders—from financial advisors and retail sales experts, to cultural leaders and alchemists in the wellness industry—have used this branding framework to unlock the clarity they need to build a business around their values and grow. Trust me, you can do this, too.