STEP 1 in the 3 STEP SYSTEM
AN EXPERT-GUIDED BRAND STRATEGY PROCESS
THROUGH
BREAK
BIG IDEA!
The vision for your brand is a big idea. Get the clarity you need to turn your big idea into a brand strategy.
Your big idea becomes a strategy when it intentionally drives everything you do.
Everything you do—your operations, your hiring, your marketing, everything—is driven by your big idea. It’s the big idea of how you’ll change the world. Make it better. Solve a problem.
In this brand strategy workshop designed for CEOs, Founders, and Solo-Entrepreneurs, you’ll get total clarity about your big idea.
We’ll define who you are, what you do, and why your work matters, then make it clear how you’re different…and better.
HOW THIS IS DIFFERENT:
Not your average brand strategy workshop.
This is an engaging, done-with-you method that blends coaching, consulting, and education. You’ll walk through a proven process filled with expert insight, real time feedback, and strategic guidance.
One part brand strategy and one part leadership development, you’ll learn how to think creatively and critically about your business—even if you can’t describe it now or believe you are “not creative”.
More than 2,500+ leaders—from billion dollar giants to scrappy, fast-growing start ups—have used this branding framework to unlock the clarity they need to build a business around their values.
Trust me, you can do this, too.
The Big Idea Breakthrough
2 Ways We Can Work Together to Create Your Brand Strategy:
WORKSHOP!
for CEOs, Founders & their teams.
This in-person, 2-day workshop is designed for CEOs, Founders, and their teams. Invite up to 12 leaders to this private workshop at your office or off-site location.
Expert led facilitation by Amelia Ellenstein of a private 2-day brand strategy workshop for you and your key leaders.
WHAT’S INCLUDED:
An actionable, straightforward brand plan we develop together during the workshop. Immediately begin using your strategy to guide business operations, sales process, website development, marketing messages, employee experience, and more.
A 40+ page proprietary activity book with creative and thought provoking group exercises.
A CEO Checklist that outlines the steps to prepare your team for the workshop—so you get the most out of it.
Thought-starter email for each participant, with an overview of the workshop purpose, what to expect, and a quick-read article and worksheet to prime their thinking.
COACHING!
for Solo-Entrepreneurs & Small Business Owners.
Designed for solo-entrepreneurs and small business owners, this personal and high-touch coaching engagement combines 8 one-on-one sessions with in-depth tools and resources.
8 Private, 1-hour coaching calls with brand strategy expert Amelia Ellenstein, via phone or video call.
WHAT’S INCLUDED:
8 Online modules with articles, downloadable worksheets, and brand strategy expertise to think deeply about your business and get the most out of each coaching session.
Lifetime access to the Big Idea Breakthrough Learning Portal, a private membership site for budding brand strategists.
Mobile friendly so you can access the modules where ever, whenever is right for you.
Fantastic, incredible, amazing and WOW! I don’t think there are enough enthusiastic words to express how I feel about the results.
“
— ART VAN
CHAIRMAN & FOUNDER
At the end of the workshop, you’ll have a purposeful brand strategy you can use to guide growth.
THE BRAND STRATEGY FRAMEWORK
10 Tools for Clarity
The Big Idea Breakthrough guides leaders to define 10 Tools for Clarity that create a clear, compelling, and authentic brand strategy for your business.
Get clear on your vision, the big idea that drives everything you do, and inspire your team to own it.
01
Craft your mission, a logical description of what you do to bring your vision to life, so you can deliver on your big idea through your day to day operations.
02
Identify and prioritize the critical strategies of the business. Get agreement from all the stakeholders about the goals.
03
Organize your activities; filter and prioritize them. Understand how the things you do fulfill your vision. Stop doing the things that aren’t working.
04
Establish purpose-driven and business savvy metrics to measure your success. Get group buy in and assign champions for accountability.
05
Define the community you serve and understand how you fulfill their needs—and where you have room to improve.
06
Create a simple, but powerful brand promise that everyone can use to guide behavior and decisions—in every role across the company.
07
Define and describe your values. Align everyone around your standards for how you do business.
08
Understand your competition. Find out where you can learn from their success and identify opportunities to do better.
09
Get creative with your brand expression and decide how you communicate who you are and what you do.
10
A proven framework built on
20+ years of experience.
In just a few days you’ll get the kind of clarity other leaders struggle to achieve in a year or more.
I’m already seeing the results of this work through increased customer engagement and sales, and it feels great.
“
— DIANE WELLS
ENTREPRENEUR & FOUNDER, DEW GOODS
Make positive change right away.
10 Ways to immediately put your brand strategy to use:
01
Put an end to confusion. Get total clarity so you can make decisions easier and build your business with confidence.
02
Create exciting short term and long term goals. A brand strategy is the guidebook for how you want to grow.
03
Be more productive. Prioritize your work so you can achieve your goals.
04
Identify what’s working and what’s not, so you don’t waste your time, energy and money on things that don’t matter.
05
Inspire your customers to buy with a consistent, authentic customer experience that delivers your brand promise…always.
06
Talk about your business like the expert that you are and transform all of your marketing materials into one unified message.
07
Nurture a company culture that you love by hiring employees and freelancers that support your values and bring your brand strategy to life through their actions.
08
Stand out from the competition. Develop marketing and public relations programs that are authentic and compelling. Clearly tell people what you do.
09
Generate consistency. Build a purposeful sales journey that meets the needs of your customer and expresses who you are.
10
Work in healthy, meaningful ways. Create company policies, procedures and operations to reflect your values.
Amelia kept it fun and engaging for the whole group (not easy!). She helped us come away with meaningful ideas for positive change!
“
— KEVIN SMITH
FOUNDER & MANAGING PARTNER, AUSTIN WEALTH MANAGEMENT
This is for you if:
It’s hard to rise above the day to day and think big.
You’re ready to grow, but don’t have a plan to make it happen.
Your marketing doesn’t look, sound, or feel like you.
Clients have different experiences depending on who they work with.
It’s an old business—it’s time to evolve.
Your priorities aren’t clear. People disagree about the goals.
You’re growing fast. It’s hard to get everyone on the same page.
It’s a new business—it’s hard to explain!
You have something special and want to keep it special as you grow.
New initiatives fall flat.
When business values are clear, business value grows.
The Big Idea Breakthrough has been applied by solo entrepreneurs and by leaders serving thousands of employees. It’s been put to use in industries as wide and varied as financial start-ups, e-commerce companies, retail giants, and cultural non-profits.
Every time leaders use it, they gain the clarity they need to build a company around their values. A company full of purpose.
No matter the business size, no matter the industry, the results are the same:
Purpose-driven businesses grow 3x faster.
Employee retention is 40% higher at companies with strong values.
People are 4x more likely to purchase from a company with clear values.
70% of employees say their sense of purpose is defined by their work.